Alt Trademarks: Episode 10 - Jenny Odegard and Nakia Hansen

Alt Legal presents the newest episode of Alt Trademarks, a biweekly podcast hosted by Hannah Samendinger. Alt Trademarks discusses the latest news in trademark law, features interviews with prominent trademark professionals, and contemplates the issues trademark professionals face. 

In this broadcast, Hannah talks with Jenny Odegard and Nakia Hansen of Odegard Law, a Brooklyn firm specializing in providing legal services for creative professionals. Jenny and Nakia explain how they have tailored the practice to their clientele by offering non-traditional forms of communication and transparent pricing. You can listen to this episode below or on iTunes or Google Play.

You can also read more about the FTC’s native advertising and endorsements guides at the links below:

To learn out more about the firm, go to or find them on Twitter at @OdegardLaw. You can contact Jenny at or Nakia at

Alt Legal to Sponsor NYCBA Trademark Law Program

Alt Legal is thrilled to announce that it is sponsoring "On Your Marks: Frontline Issues in Trademark and Advertising Law," a professional development and CLE program by the New York City Bar Association. The program is on Monday, April 24, 2017 from 9 am to 5 pm.

The program is intended to keep IP professionals apprised of changes and developments in trademark law. Sessions will include:

New World, New Marks: Trademark Issues Presented by Brexit and Market Expansion into Cuba

Digitally Clear: Tips for Clearance of Advertising on Social Media and Online Apps

An Ambassador's View: International Trade and IP Challenges for the Trump Administration

Trademark Battle Roundup: Annual Review of Leading Trademark Decisions by Federal Courts and the TTAB

Disruptive Strategies to Combat Infringement in Cyberspace

In All Honesty: How to Navigate Ethical Issues in Trademark Investigations

CLE credit is available for members of the New York, New Jersey, California, and Pennsylvania Bar Associations.

NY CLE: 7.0 total: 6.0 professional practice & 1.0 ethics
NJ CLE: 7.0 total: 6.0 general & 1.0 professional responsibility
CA CLE: 7.0 total: 6.0 general & 1.0 professional responsibility
PA CLE: 5.5 total: 5.0 general & 0.5 professional responsility

Registration ranges from $249-$499, including discounts that are available for attorneys working for government agencies or public interest groups, full-time students, full-time academics, in-house counsel, and those working at firms with 25 or fewer attorneys. The sessions are only available live; there will be no recordings. 

Guide to INTA Barcelona 2017

Benvinguts a Barcelona! INTA’s 2017 annual conference will take place from May 20-24 in Barcelona, the cosmopolitan Catalonian capital. With over 9,000 attendees already registered, the event is sure to be another excellent networking opportunity. Our CEO, our legal product manager, and others from Alt Legal will be at booth D84/86. Schedule your demo here.

If you have not registered for INTA yet, you can do so here. The current price for non-members is $2420 and $1664 for members. Special rates are listed here.

In the meantime, to help you prepare for meetings around Barcelona and for your trip, we have put together this guide to Barcelona. We have also included some fun trademark facts for the trademark nerds among us.

Trademark Fact #1: In 2014, Spain passed an intellectual property law, LPI, that has been dubbed the “Google Tax.” LPI requires that online content aggregators like Google pay a fee to the Association of Spanish Editors of Dailies in order to display links to news articles.

Making the most of INTA


INTA Barcelona will be packed with events, talks, and sessions. And, of course, you will likely be scheduling several of your own meetings throughout the conference.

  • Review INTA’s Schedule by Day

  • See the INTA conference floor plan

  • Register for Table Topics to meet with other professionals


With thousands of individuals from around the world in attendance, INTA 2017 is the perfect opportunity to speak with potential future clients, form partnerships, and cultivate international relationships. INTA arranges some unique networking opportunities as well, such as excursions to attractions, and group jogs. Stay tuned for these!

Staying Connected

Be sure to share your experiences on social media using #INTA2017. The Annual Meeting Portal, INTA mobile app, and INTA Daily News are also great ways to remain up-to-date on the happenings of the conference.

Do’s and Don’ts

  • DO spend time in the Exhibit Hall. The booths will feature a wide variety of valuable tools for intellectual property professionals. These will include research tools, trademark docketing software, and search and renewal services.

  • DO bring your business cards. You will be meeting hundreds of people, many of whom will be interested in connecting.

  • DON’T exchange business cards with everyone you meet. If you collect a card from everyone you cross paths with, you'll need to bring an extra suitcase to get them home. Save yourself baggage fees and reserve your cards only for those you intend to contact and only distribute your business card to those with whom you have developed a relationship or intend to contact after the conference.

  • DO attend the Annual Meeting Registrant First-Time Orientation and Reception if you are a first-time attendee or a new INTA member. This is a great way to meet INTA leaders, staff, and attendees and learn how to make the most of the conference.

  • Do spend time going to unofficial events — there is often as much to be gained at these events as there is at the official events.

  • DON’T stress! It is bound to be a hectic five days, but make sure you set aside time to eat, sleep, and enjoy the beautiful city of Barcelona.

  • DO come visit us in the Exhibit Hall. We’ll have spots for you to recharge - both physically and mentally.

  • DO attend the INTA Closing night party and the other evening events. Also, don't forget to pack Advil and water, to stave off INTA party hangovers.

Scheduling Meetings

With how hectic your schedule will be, the last thing you need to worry about is where to have your meetings. Consider these places throughout the city:

  • Onna Coffee: Located in the Gràcia district, near the central square of Plaça de la Vila de Gràcia, this coffee shop is perfect for a quick chat. Plus, locals swear that they serve some of the best coffee in Barcelona.

  • La Roseta: Located by the beach in Barceloneta, this shop is a great place to grab coffee, pick up a cronut, and have a quick conversation.

  • Cafè de la Plaça: Only about a 15 minute walk from Fira Gran Via, this is one of the closer coffee shops to the INTA conference. Stop here for a quick bite and chat in between events.

Our Picks for INTA Sessions

With several sessions taking place each day, there are more than enough worthwhile events to attend. Here are some of the highlights:

Saturday, May 20th

Sunday, May 21st

  • 9:30-10:30 am: INTA’s International IP Court is in Session: Judges from International Jurisdictions Discuss Hot Topics in Trademark Law

  • 11:30 am-1:30 pm: Trademark Administrators Brunch

Monday, May 22nd

  • 10:15-11:30 am (General Sessions): Industry Breakout: Trademark Issues in the News and Publishing Industries

  • 3:30-4:45 pm (General Sessions): The Trademark Attorney’s Second Job: Spotting Key (Non-IP) Issues in Social Media

Tuesday, May 23rd

  • 10:15-11:30 am: Trademark Scholarship Symposium

Wednesday, May 24th

  • 10:15-11:30 am (General Sessions): Contracts with Vertical Restrictions: Trademarks and Selective Distribution Agreements—Protecting Distribution Networks Around the World with Trademarks

  • 10:15-11:30 am (General Sessions): The Future of Trademark Protection in a World of Mega-Regional Agreements

Our Favorite Unofficial INTA Events

  • Chadha & Chadha’s IP Block Party: What better way to close off INTA 2017? Last year they rented out space for over 5000 attendees for this event. This year’s is sure to be just as spectacular. Stay tuned for details.

  • Meet the Bloggers: They’re back for the 13th year in a row! Get a chance to mingle with the people who write the intellectual property blogs you read. Last year’s bloggers included Ron Coleman of Likelihood of Confusion, Marty Schwimmer of The Trademark Blog, and Pamela Chestek of Property, Intangible. For updates on this event, fill out this form.

  • E-Trademarks Listerv Reception: As a member of E-trademarks’ listserv, you may take this opportunity to get to know members of the listerv. Click here to sign up for updates.

Travel Tips


  • Emergency Number: Dial 112

  • Time: Barcelona is 6 hours ahead of Eastern Time.

  • Language: Catalan is the official language of Barcelona, which differs from the dialect of Spanish spoken in Spain’s other major cities.English is spoken quite extensively in most parts of the city, although locals will appreciate your attempts to use any Spanish that you know. Be sure to download the Google Translate app prior to your departure; the app allows you to scan and translate signs, menus, and documents.


  • Outlets: 220-volt electricity- Spain uses Europe’s standard 2-prong plug (you will need an adapter if you are traveling from outside of Europe).

  • Cell Phones: Your North American cell phone will most likely not work in Spain, unless you have an international plan. It is common for travelers to purchase a prepaid sim card upon arrival. The largest mobile service providers in Spain Vodafone, Movistar, Orange, and Yoiga.


  • Exchanging Money: Spain is on the Euro. For best rates, take out money at ATMs. Avoid exchange centers at the airport, main tourist areas, and banks. The current exchange rate is approximately 0.94eur/1usd (check up-to-date rates here).

  • Tipping:

    • Tipping is not expected in restaurants, coffee shops, or bars in Barcelona. You can leave a small tip as an acknowledgement of good service after a meal, but it is not required since service is included in the bill. A tip of a few coins or the leftover change under €1 is standard. At more upscale restaurants you may leave bigger tips of 10-15%, but again, only if you are satisfied with the service.

    • Leave about a 10% tip for your cab driver

    • Tip doormen, maids, and hotel porters about €1


  • Meals: Restaurants are typically open for lunch from 1 to 4pm, and dinner from 9pm to midnight. Typically in Spain, the largest meal is eaten in the afternoon rather than in the evening.

  • Siesta: Avoid making plans to shop and eat out between 4 and 9pm, as this is when most businesses take siesta.

Getting Around

  • Maps: Google Maps is a reliable tool for navigation. It works well for walking directions and for navigating public transportation.

  • Public Transportation: Barcelona’s public transport network is extensive, consisting of both metros and buses. For fares, see the Transports Metropolitans de Barcelona webpage here.

  • Car Service: Uber does not operate in Barcelona, but cabs are easy to hail down on all main streets. Cabs are a minimum of €7.00.

Eating and Drinking


Barcelona is home to some of the best bars in Europe. Check these out:

  • Espit Chupitos: This interactive shot bar has over 500 different types of shots (including some that involve campfires) for €2  a shot.

  • Dow Jones: Here, a stock market crash is actually a good thing. This bar has created a drinking game out of the New York Stock Exchange.

  • L'Ovella Negra: Sip beer or sangria from pitchers in this barn-styled bar. Free popcorn is also a perk.

  • Icebarcelona: Set at 20ºF, you can enjoy your drink out of an ice glass, surrounded by ice sculptures.

  • Can Paixano: This dive bar also serves up delicious tapas and is packed with both locals and tourists.

  • La Luna: This wine bar, known for its steak and sangria, has low lighting and brick walls that embody the gothic vibe of the district in which it is situated.

  • Marsella: One of the oldest bars in Barcelona, this spot is known for having the best absinthe in the city.

  • Barcelona Pipa Club: This spot, tucked away in the Gothic Quarter, boasts a smoking room and a jazz room with a Sherlock Holmes vibe.

  • Pippermint: Drinks here are served in giant “fishbowls,” which can be downed individually or shared. This place is perfect if you’re traveling in a large group.

Classic Spanish Food

Barcelona is known for its burgers, tapas, and paella. Here are some of our suggestions:

  • Quimet & Quimet: Located in El Poble-sec near Montjuic, this restaurant is known for its classic Spanish seafood. Customers rave about the salmon with yogurt and truffle honey.

  • Xiringuito Escribà: This restaurant, situated right on the beach near Port Olimpic, is known for its mouthwatering paella variations.

  • Bacoa Kiosko: Centrally located near both Ciutadella Park and Museo Picasso, this restaurant makes world-famous burgers.

Dietary Restrictions

Traveling in an unknown city with a dietary restriction can be a headache. Don’t worry, we’ve got you:

  • Vegetarian and Vegan

    • Amaltea: Amaltea is located and Barcelona’s Gothic Quarter. They prepare vegetarian-friendly Spanish cuisine.

    • L’Hortet: Down the street from Barcelona’s Museum of Contemporary Art, check out this innovative vegetarian place. They offer a breadth of options for both lunch and dinner.

  • Gluten and dairy-free:

    • En Ville: just outside of the Gothic Quarter, En Ville offers an extensive gluten-free menu.

    • Copasetic: A short walk from Montjuic, this restaurant’s menu is accommodating to gluten and dairy-free diets.

Coffee, Quick Bites, and Groceries

These are all near the Fira Gran Via convention center, so check these out in between INTA events:

  • Cafè de la Plaça: 15 minute walk from the INTA conference center, this is a good dining spot for lunch or dinner.

  • Palmer Restaurant: Located inside the Renaissance Hotel, less than a 10-minute walk from Fira Gran Via, this restaurant offers a stunning terrace for you to enjoy a nice sit-down meal in between INTA events.

  • UDON Gran Via 2: Looking for a change from typical Spanish food? Less than 10 minutes walking from INTA, this spot offers classic Japanese Udon noodles.

  • Spiral: Near the south entrance of the conference center, in Hotel Porta Fira, this modern restaurant offers a unique take on traditional Spanish cuisine.

  • Restaurante Casa Varela: Stop at this quaint family-run restaurant for a quick breakfast or snack before INTA events.

  • Piripipao: This is a classy sit-down restaurant featuring traditional Spanish tapas.

  • Niza Xurreria: Pick up churros, waffles, or french fries  for under €3 at this food truck!

  • Mercadano: Spain’s leading supermarket chain. They have a location under a 10 minute walk from the conference center.

  • Condis: Another popular Barcelona supermarket. They have locations scattered throughout the city, so be sure to look for one near your hotel or Airbnb.

Must-See Tourist Sites

  • Parc Guell: This iconic park, a collaboration between Antoni Gaudi and Eusubi Guell, offers a beautiful view of the city as well as breathtaking design and architecture.

  • La Sagrada Familia: Another one of Gaudi’s masterpieces, this temple is still in the works. Known for its high ceilings and stained glass windows, La Sagrada Familia is well worth a visit. Be sure to get there early, as long lines start to form after 11am.

  • Casa Milà (La Pedrera): This modernist building is the last civil work by Gaudi.

Trademark Fact #2: A design mark of the top of the building was recently awarded a trademark.

  • Mercado de La Boqueria: Stop by this market for fresh fruit, delicious tapas, and freshly made sangria.

  • Montjuic: Check out the spectacular fountain show on the steps of Montjuic. Shows start every day at 9pm and last until 11:30.

  • Ciutadella Park: Stroll through, take a look at the city zoo, or rent rowboats at this sprawling green space.

  • Museo Picasso: Visit this museum to see one of the most extensive Pablo Picasso collections in the world.


All of the locations listed above can be found on this map.

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Ladies Techin' Control

Brace yourselves. Women are here (and not just for the winter—WOOHOO!). Women’s day is one of our favorite holidays because women and girls around the world collectively declare love for our sisters from other misters. The world marches today and takes sexism head-on, except in China, where the men can be found hiking in heels. Here at Alt Legal, we recognize the social, political, economic, and cultural achievements and the continuing contributions made by women. Best of all, we practice what we preach. Alt Legal, an IP docketing software company, is led by a team that is committed to developing a diverse culture that is fair, inclusive, and rewarding.

 Meg, Gabi, and Bri in our Kansas City Office.

Our company culture is integral to providing a great product and great service, but it also impacts how our team operates and ensures our employees are happy and proud to work at Alt Legal

Bri Van Til, our Marketing and Data Analyst, said, “It’s so refreshing to work at a company where I feel valued. I love feeling like we are, in some small way, changing the face of technology companies.”

Miriam Rosenhaus, our Marketing Manager, said, “I was immediately blown away by the team’s commitment to fostering personal and professional growth. At Alt Legal, I am given so much freedom and opportunity to take on projects that interest me. There is a collaborative environment that overlooks hierarchy, gender or race: we are just focused on solving problems and creating kickass IP docketing software.”

It’s inspiring to see women in technology. With each passing year, we hear more and more stories of empowerment and advice—thank you, Susan Wojcicki, who advocates federally mandated parental leave and has proven (5 times to be exact) that “career-driven,” “leader,” and “mother” can coexist. Unfortunately, not all narratives merit celebration. War stories reveal the ongoing battle against gender bias and discrimination. Our hearts went out to Ellen Pao when she lost a landmark sexual discrimination lawsuit and now to Susan J. Fowler, a former Uber engineer, whose battle is underway. Women ought not have to fight for equal treatment and respect. The battle is not over—not yet. Not until discrimination based on gender, ethnicity, or any dimension that differentiates is a story of the past.

Today, especially, we celebrate the women whose accomplishments have been and are still unrecognized, the women who have and are bravely fighting the battle (special shout out to the ladies who started it all in 1909), and the people who practice what they preach. At Alt Legal, we are proud to say we are equal, and over half of our team is female. Gabi Dombrowski, one of our engineers, said, “It's refreshing to be at a place that has a genuine vested interest in making sure everyone feels valued, empowered, and comfortable. Alt Legal even manages to do it in a sensible and effortless way, and that's mostly because we all get to bring our diverse perspectives to a level playing field.” Speak up. Dare to be bold. Lean in. After all, as Michelle Obama said, “No country can ever truly flourish if it stifles the potential of its women and deprives itself of the contributions of half of its citizens.” On Wednesday we wear red.

Miriam, Hannah, and Debbie in our New York City Office.

#BeBoldForChange #InternationalWomensDay #IWD #IWD2017

#ADayWithoutAWoman #WomensDay

Alt Trademarks: Episode 9 - Autumn Witt Boyd

Alt Legal presents the newest episode of Alt Trademarks, a biweekly podcast hosted by Hannah Samendinger. Alt Trademarks discusses the latest news in trademark law, features interviews with prominent trademark professionals, and contemplates the issues trademark professionals face. 

In this broadcast, Hannah speaks with Autumn Witt Boyd of the Law Office of Autumn Witt Boyd in Tennessee. Autumn talks about her experience starting virtual solo practice and gives advice about creating a practice structure to match a firm's clientele. They also discuss some of the common pitfalls facing creative small businesses. Autumn also hosts a podcast, The Legal Roadmap, which you can check out here. You can listen to this episode below or on iTunes or Google Play.

If you would like to contact Autumn, she can be reached online at or on

Alt Legal Contributes to World Trademark Review Study

Alt Legal recently collaborated with World Trademark Review to publish a study of global IP offices. "Registries Transformed – the world’s most innovative IP offices revealed" was published in the April/May 2017 issue of the magazine.

For our contribution to the study, we collected, analyzed, and submitted data from 40 international IP offices. The data includes several metrics, including up-time, the ability of users to file electronically, website content accessibility, and accessibility of information for third-party providers.

When considering the digital accessibility of IP offices throughout the world, New Zealand’s office, the IPONZ, was ranked best in the world. In the article, our CEO Nehal Madhani praises the IPONZ’s data handling, calling it the “clear leader in embracing the open data trend.”

The study also uses other metrics—including other quantitative data and survey results about user experiences—to compare IP offices. Ultimately the European Union Intellectual Property Office (EUIPO) pulled ahead. The article praises the EUIPO for, among other things, its usability and collaboration with national IP offices. Nehal adds that “The EUIPO’s online trademark application service stands out for both the quality and quantity of the content it provides applicants.”

Read an overview of the article here, or read the entire text, including discussion of the methodology and results by Nehal, here (requires subscription or trial account).

Trademark Administration

Trademark attorneys, like many other attorneys, have to deal with a variety of administrative and repetitive tasks in the course of their substantive legal work.  Though a trademark attorney should have the final say on substantive trademark issues, there are many supporting positions that help busy trademark attorneys manage their trademark dockets and practices. Below are some of the roles that help manage a trademark practice and trademark docket.

Trademark Docket Clerk or Docket Coordinator

Because there are many important deadlines for trademark attorneys to manage, and because missing even a single deadline could cost an attorney hundreds or thousands of dollars, accurate docketing is critical. Docketing clerks generally help track deadlines, log extensions, and organize data to ensure that filings are up-to-date. Trademark clerks generally do not need extensive trademark or even legal backgrounds, but they must have strong organizational and time-management skills. Full-time docketing clerks are most commonly retained by law firms or companies that have significant trademark portfolios. The median salary for a docket clerk is approximately $36,000 per year.

Trademark secretary

A trademark secretary often acts as both an administrative assistant and a trademark manager. This person is generally tasked with managing the plethora of documents that trademarks require: applications, forms, responses, and the like. This role is often filled by those new to trademark and/or legal work. Trademark secretaries frequently interact directly with clients, so good verbal and written communication skills are crucial for this task. Trademark secretaries sometimes help manage trademark dockets and deadlines, especially when aided by technology such as trademark docketing software. The median salary for a trademark secretary is approximately $43,000 per year.

Trademark Paralegal or Legal Assistant

Valuable assets in any law practice, paralegals are especially critical in trademark practice. Working alongside attorneys, paralegals not only interact with clients and manage trademark deadlines, but they also often assist with other aspects of trademark law. Paralegals frequently research existing trademarks, find relevant case law, and prepare for trial proceedings. Though they cannot represent clients in court, trademark paralegals often perform most other functions a trademark attorney might be required to do. Like other trademark paraprofessionals, paralegals often help attorneys manage their trademark deadlines so that filings do not lapse. The median salary for a trademark paralegal is approximately $47,000 per year.

Docketing software

Docketing software can often dramatically reduce the personnel costs associated with trademark support. Basic software often calendars deadlines, send reminders, and keeps documents organized. Alt Legal’s software also automatically detects filings, adds them to the attorney’s docket, keeps files organized and accessible by firm staff and (if attorneys agree) clients, and provides simple tools to complete trademark applications effortlessly. Using sophisticated trademark software is helpful for both trademark administrators and attorneys. Software makes filing and managing IP portfolios simpler and less risky for administrators. It also allows many attorneys to reduce administrator training costs (for example, they can sometimes use a docket clerk instead of a paralegal), reduces administrator turnover by reducing administrators’ stress levels, and increases accuracy and efficiency. Effective software can reduce key filing errors and make trademark filings more efficient for newcomers and seasoned veterans alike. Starting at just $75/month, Alt Legal’s software is an indispensable tool for any trademark practice.

Of course as with any legal transaction, it’s important that only licensed attorneys engage in the practice of law.

Alt Legal Featured on TechnoLawyer

Alt Legal's intellectual property management software was recently featured on the TechnoLawyer Blog. The article provides an overview of Alt Legal's software, discusses some key features, and includes the following quotation from Bill Samuels, an Alt Legal customer: "The platform automatically identifies and updates my docket without manual data entry. To replace Alt Legal, I would need multiple employees to manage my clients' trademark portfolios."

With several articles published each week, the blog explores legal changes, explains legal challenges and precedent, and reviews companies and products. Their diverse publication boasts that they publish "All the legal technology and practice management news that's fit to blog."

We're proud to have our software reviewed in the publication. Go here to schedule a demo, or visit to sign up for a free trial of our IP management software.

10 #LegalValentines Tweets We Can Heartly Resist

Whether you were celebrating Single Awareness Day or waist-deep in flowers and chocolate, these 10 #LegalValentines Tweets will bring a smile to your face.

10) @EvanSheres offers a friendly reminder to register your trademark.

9) @jjmitchell, those are fighting words. 

8) @meehlelaw entertains us with this little ditty. 

7) Hope you find those red roses @wainwright_tom.

6) We love this feud between @theflabar & @lawprofblawg

5) Actually, @lawprofblawg was killing it all day.

4) @@theflabar was killing it, too; we aren’t taking sides.

3)  @ManagingIP threatens litigation in poetic fashion.

2) @PhilipMcCabe's tweet won #LegalValentines with 225 retweets and 367 likes (and counting).

1) Topping our list is the @JohnPhillips Notorious RBG tweet; it stole our hearts.

Podcast Catchup: IP Fridays

One of our favorite podcasts at Alt Legal is IP Fridays. The podcast is hosted by co-hosts Rolf Claessen and Ken Suzan. The episodes provide a succinct, focused, and, most importantly, interesting look at some of the most relevant topics in intellectual property. In the wintery weather, we are staying in and revisiting some of our favorite episodes including Episode #8 featuring Ed Timberlake, Episode #24 with Paul Banwatt, Episode #57 with John Welch, and Episode #63 with Ron Coleman, who is now working on the Slants case before the Supreme Court. 

Another standout episode is Episode #70. In the episode, they discuss at length an infographic published by the National Law Review in an investigation of better legal marketing practices. The infographic presents data about usage on different social media platforms, social media platform ROI, best times and days to post on different platforms, and more. 

Rolf also discusses his own YouTube Channel, which he uses to educate intellectual property owners, business leaders, and potential clients about intellectual property. He says the channel has brought in a lot of business for him and his firm.Attorneys at solo and boutique practices who are currently using or considering using social media as a marketing tool will likely find the episode and the NLR infographic quite useful. 

We have also had the privilege of having our own CEO, Nehal Madhani, on an episode, which you can check out here. And, of course, anyone who practices IP law should subscribe to IP Fridays; it's released every other Friday and we highly recommend giving it a listen.