One of our favorite podcasts at Alt Legal is IP Fridays. The podcast is hosted by co-hosts Rolf Claessen and Ken Suzan. The episodes provide a succinct, focused, and, most importantly, interesting look at some of the most relevant topics in intellectual property. In the wintery weather, we are staying in and revisiting some of our favorite episodes including Episode #8 featuring Ed Timberlake, Episode #24 with Paul Banwatt, Episode #57 with John Welch, and Episode #63 with Ron Coleman, who is now working on the Slants case before the Supreme Court.
Another standout episode is Episode #70. In the episode, they discuss at length an infographic published by the National Law Review in an investigation of better legal marketing practices. The infographic presents data about usage on different social media platforms, social media platform ROI, best times and days to post on different platforms, and more.
Rolf also discusses his own YouTube Channel, which he uses to educate intellectual property owners, business leaders, and potential clients about intellectual property. He says the channel has brought in a lot of business for him and his firm.Attorneys at solo and boutique practices who are currently using or considering using social media as a marketing tool will likely find the episode and the NLR infographic quite useful.
We have also had the privilege of having our own CEO, Nehal Madhani, on an episode, which you can check out here. And, of course, anyone who practices IP law should subscribe to IP Fridays; it's released every other Friday and we highly recommend giving it a listen.