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Tongan Shell Game: How Apple and Google File Trademarks

Tongan Shell Game: How Apple and Google File Trademarks

Few product announcements command the same level of attention as Apple’s. Its semi-annual product event this September was mentioned over 2.4 million times on Twitter alone. Fans, competitors, and tech prophets scour whatever sources, including trademark applications, to derive early insight and create predictions. Companies are becoming increasingly savvy as a result, hiding their IP filings using a combination of shell companies and clever trademark filing strategies.